GlossaryGrowth & Customers
WhatsApp Marketing
Also called: WhatsApp broadcast
What is WhatsApp Marketing?
WhatsApp marketing uses the messaging app to reach customers directly with offers, order updates and reminders. In India it typically achieves far higher open rates than email.
Why WhatsApp Marketing matters
It is the channel customers actually read, which makes it powerful for win-back and time-sensitive offers. It is also the fastest channel to abuse, and unsubscribes are permanent.
How WhatsApp Marketing works in practice
Send when there is something genuinely worth reading, segment rather than broadcasting to everyone, and make opting out easy. Respect the platform's rules on consent and message categories.
Frequently asked questions
Rarely enough that each message is welcome — typically no more than a few times a month.