Free Tool — Markup Calculator
Markup Calculator
Enter your cost and target markup % to get the selling price you should charge.
Selling price
₹140
Profit per unit
₹40
Resulting margin
28.6%
Pricing from cost upward
Cost-plus pricing — taking your cost and adding a fixed markup — is the simplest way to price a new product or menu item. The hard part is doing it consistently across dozens of SKUs or dishes without a calculator open in another tab for every one.
This tool flips the usual margin question around: instead of checking the margin on a price you've already picked, you tell it the markup you want and it gives you the price to charge, along with the profit per unit at that price.
Markup calculator FAQs
Selling Price = Cost Price × (1 + Markup % ÷ 100). For example, a ₹100 cost item with a 40% markup sells at ₹140.
Price every item with confidence
Setu Dine keeps cost and pricing data together so you can update prices without losing track of margin.
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