GlossaryPricing & Profit
Gross Sales
Also called: gross turnover
What is Gross Sales?
Gross sales is the total value billed to customers in a period, before deducting returns, cancellations and discounts. It is the widest measure of trading activity.
Why Gross Sales matters
Gross sales flatters. A business with heavy returns or steep promotional discounting can report strong gross sales while the money actually kept is far lower.
How Gross Sales works in practice
Always publish gross and net sales together, with returns and discounts visible between them. That gap is one of the most useful diagnostics a small business has.
Frequently asked questions
Revenue usually means net sales. Gross sales is the figure before deductions.