Average Order Value
Also called: AOV, average bill value, average ticket size
What is Average Order Value?
Average order value is total revenue divided by the number of orders in a period. It measures how much a customer spends per visit, independent of how many customers there were.
Why Average Order Value matters
Raising AOV is usually cheaper than raising footfall. A ₹30 lift across 3,000 monthly orders is ₹90,000 with no additional marketing spend at all.
Average Order Value formula
AOV = Total revenue ÷ Number of orders
Track it alongside order count, since one can rise as the other falls.
How Average Order Value works in practice
Move it with add-ons, combos and trained recommendations rather than with price rises alone. Track it by channel and day-part, since delivery and dine-in behave very differently.
Frequently asked questions
Attach high-margin add-ons, structure combos, and make the recommendation part of the ordering flow rather than optional.