Cloud Kitchen
Also called: dark kitchen, ghost kitchen
What is Cloud Kitchen?
A cloud kitchen is a delivery-only operation with no dining room and no walk-in trade. It sells entirely through aggregators or its own ordering channel, often running several brands from the same kitchen.
Why Cloud Kitchen matters
The model trades rent and service labour for commission and packaging. Whether that is a better deal depends entirely on order volume and how much of it comes through your own channel rather than a platform.
How Cloud Kitchen works in practice
Watch commission as a share of revenue and the share of orders that are direct. Multiple brands from one kitchen raise utilisation but complicate stock and station planning.
Frequently asked questions
Lower rent and service labour, but higher commission, packaging and marketing spend — the net depends on your channel mix.