Conversion Rate
Also called: conversion %
What is Conversion Rate?
Conversion rate is the percentage of people who take the action you wanted — visitors who buy, enquiries that become orders, listing views that become deliveries. It measures how well interest becomes revenue.
Why Conversion Rate matters
Conversion is usually cheaper to improve than traffic. Doubling footfall is expensive; converting a few more of the people already in front of you is often free.
Conversion Rate formula
Conversion rate % = Conversions ÷ Total opportunities × 100
Measure it per stage, not only end to end.
How Conversion Rate works in practice
Measure at each step of the journey so the drop-off point is visible. For a shop that means footfall to bills; for a delivery listing, views to orders.
Worked example
300 footfall producing 90 bills is a 30% conversion rate.
Frequently asked questions
Count people entering against bills issued. Even a manual count for a week is revealing.