GlossaryGrowth & Customers
Online Reviews
Also called: customer reviews, ratings and reviews
What is Online Reviews?
Online reviews are public customer ratings and comments on Google, delivery platforms and social media. They function as the modern shopfront: most new customers read them before deciding.
Why Online Reviews matters
Rating changes move order volume measurably on delivery platforms, and a run of poor reviews suppresses discovery long after the underlying problem is fixed.
How Online Reviews works in practice
Ask satisfied customers at the moment of satisfaction, respond to negative reviews factually and quickly, and treat recurring complaints as an operations report rather than a reputation problem.
Frequently asked questions
Ask at the point of payment, ideally with a QR code that opens the review page directly.