GlossaryGrowth & Customers
Google Business Profile
Also called: Google My Business, GMB
What is Google Business Profile?
A Google Business Profile is the free listing that shows a business on Google Search and Maps, carrying its address, hours, photos, reviews and links. For local businesses it is often the single largest source of discovery.
Why Google Business Profile matters
Most local searches end at the map pack, not at a website. An incomplete or outdated profile loses customers who were already looking for exactly what you sell.
How Google Business Profile works in practice
Keep hours accurate — especially on holidays — add photos regularly, and reply to reviews. Categories and service attributes decide which searches you appear in, so they are worth setting carefully.
Frequently asked questions
No. It is free, and for most local businesses it outperforms paid advertising for discovery.