Setu.Technology

Free Tool — Online Menu Price Calculator

Online Menu Price Calculator

Tell us what you want to actually take home from an online order, and we'll work out the price you need to list on the app.

Price to list on the platform

₹345

Markup over your target price

72.6%

GST you'll remit

₹16

Commission + GST on it

₹102

Gateway fee + packaging

₹27

Assumes commission and gateway fees are charged on the listed price, and that the listed price already includes the GST you charge on the item. Aggregator agreements vary — verify against an actual payout report before rolling out new prices.

Work backward from your target take-home

If you list the same price online as you charge at the counter, commission, GST on that commission, gateway fees and the GST you owe on the sale all eat into it before you see a rupee — so your online take-home ends up well below your dine-in price.

This calculator flips the usual commission calculation around: enter the amount you actually want to keep per item, plus your platform's charges, and it solves for the listed price that gets you there. Use it whenever you onboard a new item to an aggregator or a platform changes its commission slab.

This is a simplified model — it assumes commission and gateway fees are charged on the listed price and that the listed price is inclusive of the GST you charge on the item. Aggregator agreements vary, so cross-check the result against an actual payout report before rolling out new menu prices.

Online menu price calculator FAQs

Because commission, GST on that commission, gateway fees and the GST you owe on the sale are all deducted from the listed price before you get paid. To net the same amount online as you would at the counter, the listed price has to absorb all of those deductions.

Manage every aggregator from one screen

Setu Dine brings orders from all your delivery platforms into a single kitchen view.

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