Free Tool — Online Menu Price Calculator
Online Menu Price Calculator
Tell us what you want to actually take home from an online order, and we'll work out the price you need to list on the app.
Price to list on the platform
₹345.16
Markup over your target price
72.6%
GST you'll remit
₹16.44
Commission + GST on it
₹101.82
Gateway fee + packaging
₹26.90
Assumes commission and gateway fees are charged on the listed price, and that the listed price already includes the GST you charge on the item. Aggregator agreements vary — verify against an actual payout report before rolling out new prices.
Work backward from your target take-home
If you list the same price online as you charge at the counter, commission, GST on that commission, gateway fees and the GST you owe on the sale all eat into it before you see a rupee — so your online take-home ends up well below your dine-in price.
This calculator flips the usual commission calculation around: enter the amount you actually want to keep per item, plus your platform's charges, and it solves for the listed price that gets you there. Use it whenever you onboard a new item to an aggregator or a platform changes its commission slab.
This is a simplified model — it assumes commission and gateway fees are charged on the listed price and that the listed price is inclusive of the GST you charge on the item. Aggregator agreements vary, so cross-check the result against an actual payout report before rolling out new menu prices.
Online menu price formula
Listed price = (Take-home + Packaging) ÷ (1 − GST share − Commission × (1 + GST on commission) − Gateway fee), with every percentage written as a decimal (25% = 0.25). GST share = Item GST ÷ (1 + Item GST), so 5% GST gives 0.05 ÷ 1.05 = 0.0476 of the listed price. Markup % = (Listed price − Take-home) ÷ Take-home × 100. Read more on tax-inclusive pricing.
How to use the Online Menu Price Calculator
- 1Enter the price you want to take home for the item: often your dine-in price before GST, or your food cost plus the margin you need.
- 2Enter the platform commission percentage and the GST on commission, which is 18% by default.
- 3Enter the payment gateway fee percentage your platform deducts.
- 4Enter the packaging cost for this item in rupees.
- 5Enter the GST you charge on this item. The default is 5%, the rate most standalone restaurants charge on food.
- 6Read the price to list on the platform and the markup over your target, then check the breakdown: GST you will remit, commission plus GST on it, and gateway fee plus packaging.
Worked example: listing a ₹250 dish on a delivery app
A restaurant sells paneer butter masala for ₹250 plus GST at the counter and wants its Zomato and Swiggy menu price to leave the same ₹250 on every order. Its platform charges 22% commission plus 18% GST on it and a 2% gateway fee, and the container costs ₹25. With 5% GST on food, the GST share of the listed price is 0.05 ÷ 1.05 = 0.04762. Commission with its GST is 0.22 × 1.18 = 0.2596. The bracket is 1 − 0.04762 − 0.2596 − 0.02 = 0.67278, so the listed price is (₹250 + ₹25) ÷ 0.67278 = ₹408.75, a 63.5% markup.
Check it the other way. The ₹408.75 listing carries ₹19.46 of GST, ₹106.11 of commission plus GST, and ₹33.18 of gateway fee plus packaging. That is ₹158.75 of deductions, which leaves exactly ₹250. This kind of menu price padding only works if you round up: list it at ₹409 or a little more, never less, because rounding down misses the target on every order.
Before you upload new prices
- Round the listed price up to the next clean figure. Rounding down puts every order below your take-home target.
- Packaging is added to your target before the deductions are grossed up, so it costs more than its face value. In the example above, the ₹25 container adds about ₹37 to the listed price.
- Price combos and single items separately. Commission is a percentage but packaging is per container, so a combo packed in one box needs less markup than the same dishes sold one by one.
- If your statement charges GST on the gateway fee, include it in the gateway field: a 2% fee plus 18% GST is 2.36%.
- Keep a note of the target take-home behind each listed price, so you can rerun an item quickly when commission or GST rates change.
Online menu price calculator FAQs
Because commission, GST on that commission, gateway fees and the GST you owe on the sale are all deducted from the listed price before you get paid. To net the same amount online as you would at the counter, the listed price has to absorb all of those deductions.
It depends on the platform and your agreement — some charge commission on the base (pre-GST) value, others on the full listed price. This calculator assumes commission and gateway fees apply to the listed price, which is the more common and conservative case. Check your payout report to confirm which applies to you.
If commission, GST and fees together add up to 100% or more of the listed price, no price can recover your target take-home — the calculator will flag this so you can reconsider the item's online margin instead of guessing at a price.
Yes. Setu Dine lets you manage menu pricing across dine-in and multiple aggregators from one screen, so updated prices go out everywhere at once.
They work in opposite directions. The Online Order Commission Calculator starts from an order value and shows what you take home after commission, GST on commission, gateway fee and packaging. This menu price calculator starts from the amount you want to take home and works back to the price to list. It also takes out the GST included in that price. Use this one to set prices and the other to check payouts.
There is no single figure, because it depends on your commission, packaging and GST. At this calculator's default inputs (₹200 take-home, 25% commission, 18% GST on commission, 2% gateway fee, ₹20 packaging and 5% GST on food), the listed price comes to ₹345.16, a markup of 72.6%. A lower commission or packaging cost brings that down quickly.
Yes. Enter the take-home you want for the whole combo and the packaging cost for all its containers. The formula works the same way for a combo as for a single dish, because commission, gateway fee and GST are all percentages of the listed price, and packaging is a flat amount added to your target.
Enter the rate shown on your own tax invoice for that item. The default is 5%, the rate most standalone restaurants charge on food. The calculator uses this rate to take the GST portion out of the listed price, because that money goes to the government whether you or the platform pays it in.
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