Order Aggregator

What the aggregator controls and what you control

You control your menu, your prices on the platform, your preparation time and whether a channel is accepting orders. The aggregator controls search ranking, which promotions appear, delivery allocation, the customer's contact details and the data about who ordered what. That split explains most of the friction operators report: the parts you can change are the parts the platform does not treat as its own.

What it actually costs

The headline commission is only the first deduction. A payout statement typically also carries payment handling charges, the restaurant's share of any platform-funded discount, advertising spend if you bought placement, packaging recovered from the customer but not always passed on in full, and tax on the commission itself. The figure that matters is rupees retained per order after all of that, which is usually well below what the commission percentage alone suggests. Your own contract and monthly statement are the only reliable source.

Working with the channel rather than against it

Operators who make the channel work usually do three things: they price the online menu separately from the dine-in menu so the commission is carried by the list price rather than by the margin, they drop items whose retained value per order is negative no matter how often they sell, and they measure the channel on contribution rather than on revenue. At volume across more than one platform, software that consolidates orders and pushes menu changes once becomes a cost worth paying to remove retyping errors.